Each month, Madame Paris will present you an NGO (non-govermental organization), an association
or groupement that is dear to our heart, because we believe in the fact of being responsible and
are interested in more than ourselves.
JUNE 2010
Our first choice goes to the WWF, because for one, it was founded in Switzerland, like Madame Paris!
But more important this organization is a leader in conserving wildlife, trying to raise awareness
on the extinction of numerous species year after year. Best known as the world’s leading conservation
body, WWF has seen first-hand how wildlife, the environment and human activity are all interlinked.
Not only do they inform on wildlife preservation or global climate issues, they also give solutions
to how one can have a more sustainable lifestyle. (how you can help? / ce que vous pouvez faire?)
They are the creators of Earth Hour, which has had a massive success this year.
“Wildlife, the environment and human activity are interlinked. That’s why our passion for safeguarding
the natural world has to be backed up by other environmental action – tackling the global threat of
climate change (through global campaigns like Earth Hour) and helping people to change the way they live
to ease pressure on natural resources.
Whether we are helping to preserve the amazing biodiversity of rainforests like the Amazon – whose
survival is vital to the planet’s wellbeing – or protecting individual species, great and small, WWF
is working in every continent to halt and wherever possible reverse dramatic declines in wildlife
species and the destruction of the places where they live.
A vital part the WWF’s work is tackling the climate change hence it represents an increasing threat
to so many of the planet’s species. The science tells us that now is the time to act, before it’s too
late. That’s why campaigns like WWF’s Earth Hour are so crucial –our huge global lights-out protest in
March helped focus world governments on the urgency of this issue.
Yes, we really can all make a difference.
And if we want governments around the world to act, we need to get our own houses in order first.
And cars, shops and workplaces too. In future there will be more people sharing fewer resources (food,
water, energy), so the sooner we make a start towards more sustainable lifestyles, the easier
and more enjoyable the transition will be.” (wwf—UK site)